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LinkedIn Learning

Finding Your Idea Hook

via LinkedIn Learning

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Overview

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What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks.

Syllabus

1. Strategies for Developing Hooks
  • Introduction to idea hooks
  • What is a hook?
  • Types of idea hooks
  • Characteristics of good hooks
  • Creating the outcomes you want
  • Understanding emotions and hooks
  • Combining categories to find hooks
  • Other strategies for hooks
  • Focus on subject plus audience

Taught by

Stefan Mumaw

Reviews

4.7 rating at LinkedIn Learning based on 39 ratings

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