Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Finding Your Idea Hook

via LinkedIn Learning

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks.

Syllabus

1. Strategies for Developing Hooks
  • Introduction to idea hooks
  • What is a hook?
  • Types of idea hooks
  • Characteristics of good hooks
  • Creating the outcomes you want
  • Understanding emotions and hooks
  • Combining categories to find hooks
  • Other strategies for hooks
  • Focus on subject plus audience

Taught by

Stefan Mumaw

Reviews

4.7 rating at LinkedIn Learning based on 39 ratings

Start your review of Finding Your Idea Hook

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.