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Ebooks: Distributing and Marketing

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Overview

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Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Understanding Ebooks
  • What is an ebook and how do you read one?
  • Getting ebook files onto devices for reading
  • Ebook trends and what they mean to publishers
2. Measurement, Tracking, and Analysis Tools for Authors and Publishers
  • Putting the Google Adwords Keyword tool to use when publishing
  • How publishers use Google Alerts
  • Evaluating your online presence
  • Author rankings and book monitoring
  • How publishers use Google Trends
3. Launching Ebooks: The Basics
  • Introduction and categorizing your addressable audience
  • Getting reviews
  • Distributing ebooks for reviews
  • Writing and distributing an ebook press release
  • Networking with authors and publishers
  • Using ebook marketing handouts
4. Ebook Launch Fundamentals: Predistribution Planning and Tasks
  • Beginning with a quality file
  • ISBN requirements for ebooks
  • Securing copyright and why it's important
  • Cataloging in print
  • Is digital rights management (DRM) and copy protection right for you?
  • Ebook cover formatting
  • Ebook royalties
  • The art of pricing ebooks
  • Preparing your metadata in advance
5. Direct Distribution
  • Introduction to direct distribution
  • Using Kindle Direct Publishing (KDP) from Amazon
  • Using the Barnes & Noble NOOK Press
  • Using iTunes Connect for the iBookstore
  • Using Kobo Writing Life
6. Aggregators/Third-Party Distribution Options
  • Considerations when selecting an aggregator
  • Evaluating commission-based aggregators and a detailed look at using Smashwords
  • Evaluating fee-based aggregators and a detailed look at using BookBaby
7. Amazon Tools for Publishers
  • Introduction to Amazon Services
  • Using KDP Select
  • Creating an Author Central profile
  • Using Amazon Associates
  • How ebook publishers can leverage CreateSpace
  • Using Goodreads and Shelfari
8. Leverage Your Book Investment: What Else Can You Do with Your Ebook Files?
  • Selling directly
  • Tools for selling one or a few ebook titles at a time
  • Giving your ebook away for free: Why and how

Taught by

David Wogahn

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