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Overview
Syllabus
New This Week
- AI agents and your brand
- Keeping up with digital marketing trends
- The ups and downs of vertical video
- Marketing in the micro-moment, part 1
- Measuring video campaigns
- Influencer marketing
- Visual storytelling strategies for your brand
- Marketing in the micro-moment, part 2
- Non-fungible tokens: Building digital value
- The creator economy and your brand
- Thinking about thought leadership
- What's new in social commerce?
- Marketing on TikTok
- Essential skills for digital marketers
- Social media news and trends, October 2023
- Social media news and trends: January 2024
- AI news and breakthroughs, April 2024
- 2024 tech trends and your brand
- Narrow vs. general artificial intelligence
- GANs: Generative adversarial networks
- How to combat fake news
- Comparing augmented, virtual, mixed, and extended reality
- Three SEO concepts marketers need to know
- The reality of augmented reality
- Getting a handle on multimodal AI
- Chatbots and conversational AI
- Search marketing meets generative AI
- AI ethics for digital marketers
- Google 2023: Search, ads, shopping, and generative AI
- Use chatbots to boost productivity
- Adding AI to your marketing workflow
- AI news and breakthroughs, December 2023
- Digital marketing and AI: What's on the horizon?
- Creating your digital twin: An interview with Helen Todd
- AI news and breakthroughs, March 2024
- CES 2024: Digital and tech products waiting in the wings
- AI, the metaverse, and marketing in immersive reality
- The new ad landscape: Digital out of the home meets CGI
- AI news and breakthroughs, June 2024
- Battle of the bots
- Introduction to big data
- Introduction to quantum computing
- An introduction to blockchain for marketers
- Data science and marketing: What you need to know
- Ad targeting in a cookieless world
- Tech and AI regulations: what brands need to know
- What's new in newsletters?
- AI writing demo: HyperWrite
- Lumen5: Optimize video production with AI
- Exploring the MarTech landscape
- From text to slides: AI presentation app Gamma
Taught by
Martin Waxman
