Digital Marketing Professional Certificate by Content Marketing Institute

Digital marketing is essential for business success in today's online world. This learning path equips you with the skills needed to excel in content marketing, SEO, email campaigns, social media strategy, ecommerce, and analytics. From foundations to advanced techniques, you'll master the tools to drive engagement and conversions. Tune in, pass the final exam, and earn your certificate.

Describe core marketing concepts and leverage analytics.
Implement content marketing strategies.
Analyze technical SEO for website optimization.
Practice conversion rate optimization techniques.

Syllabus

Courses under this program:
Course 1: Marketing Foundations
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 3: Technical SEO
-Learn how to optimize your website for higher rankings, configure your CMS, collaborate with developers, and maximize the impact of your content with technical SEO.

Course 4: A Beginner's Guide to Email Marketing
-Learn fundamental email marketing strategies to effectively promote your products and/or services and build a loyal customer base.

Course 5: Strategic Content Marketing: Grow Your Reach on Social Media
-Learn how to apply top content marketing best practices to build your brand on social media.

Course 6: Marketing Foundations: Ecommerce
-Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Course 7: Marketing Analytics Foundations
-Learn the fundamentals of marketing analytics and become a data-driven marketer.

Course 8: Marketing: Conversion Rate Optimization
-Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.