Develop Your Skills as a Marketing Professional

Courses under this program:
Course 1: Marketing Foundations (2022)
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Marketing Foundations: Ecommerce
-Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Course 3: Marketing Strategy Case Studies from Leading Brands (2022)
-Learn about creative marketing strategies through case studies of successful campaigns by top brands.

Course 4: Marketing Strategy: Competitive Intelligence
-Learn how to conduct a competitive analysis to gain insight into your competitors and identify your competitive edge in the marketplace.

Course 5: The Habits of Successful Marketers
-Learn the key habits and skills of successful marketers.

Course 6: How to Write a Marketing Plan
-Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.

Course 7: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
-Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Course 8: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.