Marketing Strategy: Competitive Intelligence

Introduction

• Your competitive advantage in the market

1. How to Start a Competitive Analysis

• What is a competitive market analysis?
• The benefits of competitive analysis for business growth
• When and what to consider for your competitive analysis
• How to use AI effectively for your competitive analysis

2. Build a Competitor Analysis Through Research

• Define and profile your top competitors in the market
• Uncover strengths and weaknesses: Yours and your competitors
• Research competitor interactions and customer emotions

3. Identify Competitor Strategies Through Analysis

• Specify competitor goals and objectives
• How to analyze competitor research data
• Observe competitor marketing and selling processes

4. Evaluate the Outcome of Your Competitive Analysis

• Select and use an evaluation analysis framework
• Define and communicate your competitive position internally
• Summarize findings and uncover steps for more intelligence

Conclusion

• Implementing your competitive intelligence strategy