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Coursera

Industry and Competitor Analysis

via Coursera

Overview

Google, IBM & Meta Certificates – 40% Off
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Learn to strategically analyze industries and competitors using powerful frameworks like Porter's Five Forces to assess industry attractiveness and competitive dynamics. This course will teach you to identify barriers to entry, evaluate different industry types, and conduct comprehensive competitor analyses to find your unique position. By the end of this course, you will be empowered to use these insights to make informed strategic decisions and effectively position your venture in the competitive marketplace.

Syllabus

  • Industry and Competitor Analysis
    • In this course, we immerse ourselves in the strategic analysis of industries and competitors, leveraging Porter's Five Forces framework to assess industry attractiveness and competitive dynamics. You'll learn to identify barriers to entry, evaluate different industry types and the opportunities they present, and conduct a comprehensive competitor analysis. By mastering these analytical tools and techniques, you'll be empowered to make informed strategic decisions and effectively position your venture idea in the competitive marketplace.

Taught by

Pearson

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