Marketing Foundations: Value Proposition Development

Introduction

• Developing your value proposition

1. Understanding Value Proposition

• Defining value proposition
• The importance of your value proposition
• Understanding your visitor's perception filters

2. The Benefits in Your Value Proposition

• Your tangible features
• Your intangible benefits
• Intangible benefit tactics
• Personal benefits versus business benefits

3. The Costs in Your Value Proposition

• Your perceived costs
• Set your price
• Delivery cost
• The power of free
• A case study

4. What Is Your Value Proposition?

• The value proposition framework
• Testing your value proposition