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Noble Desktop

Digital Marketing Strategy & Web Fundamentals

via Noble Desktop

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Overview

Learn how to create a successful digital marketing strategy and optimize your business website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.

Syllabus

Digital Marketing Strategy

Intro to Digital Marketing

  • What is digital marketing?
  • The digital marketing landscape
  • A look at digital marketing channels
  • Establishing goals, objectives & KPIs
  • Leveraging social media for growth

Target Audience Identification

  • How to identify your target audience
  • How to build customer personas
  • Tools for researching your target audience

Developing Your Positioning in the Marketplace

  • Identify what makes your company unique
  • Develop your positioning statement
  • Develop a value proposition

Developing Your Digital Marketing Strategy

  • Identifying your top goals
  • Establishing a budget
  • Design Tactics
  • Tracking Key Performance Indicators (KPIs)
  • Measuring Results

Taught by

Nicole McCullum, J.J. Coleman, and Dan Rodney

Reviews

4.9 rating at Noble Desktop based on 44 ratings

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