Digital Marketing Strategy & Web Fundamentals

Digital Marketing Strategy

Intro to Digital Marketing

• What is digital marketing?
• The digital marketing landscape
• A look at digital marketing channels
• Establishing goals, objectives & KPIs
• Leveraging social media for growth

Target Audience Identification

• How to identify your target audience
• How to build customer personas
• Tools for researching your target audience

Developing Your Positioning in the Marketplace

• Identify what makes your company unique
• Develop your positioning statement
• Develop a value proposition

Developing Your Digital Marketing Strategy

• Identifying your top goals
• Establishing a budget
• Design Tactics
• Tracking Key Performance Indicators (KPIs)
• Measuring Results