Learn how to plan and execute a digital marketing strategy that increases engagement and conversions. In this fast-paced course, you will define target audiences and goals while improving website performance through optimization techniques.
Overview
Syllabus
Digital Marketing Strategy
Intro to Digital Marketing
- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth
Target Audience Identification
- How to identify your target audience
- How to build customer personas
- Tools for researching your targeting audience
Developing Your Positioning in the Market Place
- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition
Developing Your Digital Marketing Strategy
- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results
Website Fundamentals
Introduction to the Hub & Spoke Model
- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure
Designing an Effective Homepage
- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design
Designing Effective Product Pages
- Product page formats
- Best practices for product pages
- Features every product page should have
