Coursera Plus Annual is 40% Off — Ends June 29.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Ideation for Marketers (2018)

via LinkedIn Learning

Write review
CodeSignal Ad

Learn Generative AI, Prompt Engineering, and LLMs for Free

Learn More → University of the People Ad

Earn Your CS Degree, Tuition-Free, 100% Online!

Learn More →

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Syllabus

Introduction
  • Why brainstorming
  • What is brainstorming?
1. The Brainstorming Process
  • How brainstorming works
  • The rules of brainstorming
  • Setting the goal
2. Brainstorming Approaches
  • Individual vs. team brainstorming
  • Adapting techniques
3. Brainstorming Session
  • Starting a brainstorming session
  • Keeping the session flowing
  • Selecting and executing on techniques
4. Ideation Techniques
  • Brainwriting
  • Bubbles
  • Mind mapping
  • A new perspective
  • Why not?
  • Random word
  • Forced ranking
  • Storyboarding
  • The five whys
  • Card sorting
  • Tough questions
  • Reverse brainstorming
5. Further Concepts
  • Stages of problem-solving
  • How creativity works
  • Ideation resources
Conclusion
  • Next steps

Taught by

Brad Batesole

Reviews

4.6 rating at LinkedIn Learning based on 378 ratings

Start your review of Ideation for Marketers (2018)

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.