- Learn how to successfully manage a team of marketers.
- Hone your skills in writing effective marketing plans.
- Cultivate strong partnerships across the organization.
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Future-Proof Your Career: AI Manager Masterclass
Overview
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Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Cultivate these skills so that you are prepared to lead your marketing team to reach their professional goals and grow the business's revenue.
Syllabus
Courses under this program:
Course 1: Unlock Your Team's Creativity
-Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
Course 2: Be the Manager People Won't Leave (2024)
-Find out how to be a manager who demonstrates empathy and inspires loyalty from your workforce.
Course 3: Leading a Marketing Team
-Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Course 4: Job Interview Tips for Marketing Managers
-This course goes over the most common questions that marketing professionals field in job interviews, providing tips on answering each one with specificity and confidence.
Course 5: Integrated Marketing Communications Strategies
-Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.
Course 6: How to Write a Marketing Plan
-Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
Course 1: Unlock Your Team's Creativity
-Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
Course 2: Be the Manager People Won't Leave (2024)
-Find out how to be a manager who demonstrates empathy and inspires loyalty from your workforce.
Course 3: Leading a Marketing Team
-Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Course 4: Job Interview Tips for Marketing Managers
-This course goes over the most common questions that marketing professionals field in job interviews, providing tips on answering each one with specificity and confidence.
Course 5: Integrated Marketing Communications Strategies
-Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.
Course 6: How to Write a Marketing Plan
-Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
Courses
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Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
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Learn how to write an effective marketing plan that drives your brand from an initial idea all the way to its successful implementation.
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Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
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Learn how to build your business's marketing technology (martech) stack, regardless of size, to more easily attract and retain customers.
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Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
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Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
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Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
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Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.
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Discover how to manage your team to deliver results and optimize execution and performance.
Taught by
Deirdre Breakenridge, Drew Boyd, Mike Figliuolo, David Booth, Lisa Bodell, Kevin Eikenberry, Dina Shapiro and Brad Batesole