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LinkedIn Learning

Leading a Marketing Team

via LinkedIn Learning

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Overview

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Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.

Syllabus

Introduction
  • A challenging and critical role
1. Understanding Your Situation
  • Understand your boss's expectations
  • Build relationships with your peers
  • Meet your new team
  • Understand your market conditions
  • Examine your resources
2. Building Your Strategy
  • Define marketing objectives
  • Lead the planning process
3. Building a Competent Team
  • Assess your team's capabilities
  • Build the right structure
  • Recruit the best talent
  • Training and development for your team
4. Running the Business
  • Create key performance indicators
  • Manage unexpected events
  • Lead marketing initiatives
Conclusion
  • Continue developing your career

Taught by

Drew Boyd

Reviews

4.8 rating at LinkedIn Learning based on 1021 ratings

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