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LinkedIn Learning

Marketing Foundations

via LinkedIn Learning

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Overview

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Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Syllabus

Introduction
  • Marketing is a powerful tool for business
1. Understanding Marketing's Role
  • Marketing in an organization
  • Understanding the planning process
  • Assembling the team
  • Creating the marketing plan
2. Analyzing Your Business
  • Focusing on your core business
  • Determining your marketing plan's scope
  • Researching the competition
  • Analyzing your products
  • Analyzing your customers
3. Developing Your Strategy
  • Segmenting your customers
  • Targeting your customers
  • Positioning your message
4. Developing the Tactical Phase
  • Creating the right products and services
  • Setting prices
  • Communicating price
  • Setting promotional objectives
  • Sending your promotional message
  • Understanding distribution channels
Conclusion
  • Measuring results
  • Aligning the organization
  • Next steps

Taught by

Drew Boyd

Reviews

4.7 rating at LinkedIn Learning based on 1614 ratings

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