Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing Foundations

via LinkedIn Learning

Write review
Coursera Ad

Learn AI, Data Science & Business — Earn Certificates That Get You Hired

Learn More → Scrimba Ad

Get 20% off all career paths from fullstack to AI

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Syllabus

Introduction
  • Marketing is a powerful tool for business
1. Understanding Marketing's Role
  • Marketing in an organization
  • Understanding the planning process
  • Assembling the team
  • Creating the marketing plan
2. Analyzing Your Business
  • Focusing on your core business
  • Determining your marketing plan's scope
  • Researching the competition
  • Analyzing your products
  • Analyzing your customers
3. Developing Your Strategy
  • Segmenting your customers
  • Targeting your customers
  • Positioning your message
4. Developing the Tactical Phase
  • Creating the right products and services
  • Setting prices
  • Communicating price
  • Setting promotional objectives
  • Sending your promotional message
  • Understanding distribution channels
Conclusion
  • Measuring results
  • Aligning the organization
  • Next steps

Taught by

Drew Boyd

Reviews

4.7 rating at LinkedIn Learning based on 1614 ratings

Start your review of Marketing Foundations

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.