Introduction to Marketing and Strategic Planning

Overview

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Master the foundational marketing tools needed to understand consumer needs and successfully launch new products and services. This course breaks down the core concepts of the "4 Ps" and teaches you how to conduct a SWOT analysis, providing a vital framework for meeting and exceeding customer expectations. By the end of this course, you will be able to apply these essential concepts to build a strong foundation for any marketing strategy.

Syllabus

Introduction to Marketing and Strategic Planning

At its core, marketing is about understanding consumer wants and needs, and designing products and services to meet (or exceed!) the customer's expectations. In this course, we will define marketing, explore the "4 Ps", and learn how conducting a SWOT analysis is a vital first step in introducing new products and services. These terms lay the foundation for your "toolkit" and we'll learn more about them throughout the course.