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Marketing Foundations: Consumer Behavior

via LinkedIn Learning

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Details

Provider

LinkedIn Learning
Pricing

Free Trial Available
Languages

English
Certificate

Certificate Available
Sessions

Self-Paced
Level

Beginner

Found in

Part of

Become a Marketing Specialist

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Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Syllabus

Introduction

Crawl inside the mind of the customer

1. Defining Consumer Behavior

What is consumer behavior?
Why consumer behavior is important

2. Psychological Factors

Creating and satisfying motivated customers
Helping customers overcome their concerns
Appealing to consumers sense of self
Helping consumers be effective shoppers
Helping customers manage their social status

3. Understanding Purchasing Behavior

How consumers buy
How organizations buy
What happens after the purchase

Conclusion

Applying consumer behavior to marketing tactics
Treating customers right

Taught by

Drew Boyd

Reviews

4.6 rating at LinkedIn Learning based on 278 ratings

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