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LinkedIn Learning

Marketing Foundations: Consumer Behavior

via LinkedIn Learning

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Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Syllabus

Introduction
  • Crawl inside the mind of the customer
1. Defining Consumer Behavior
  • What is consumer behavior?
  • Why consumer behavior is important
2. Psychological Factors
  • Creating and satisfying motivated customers
  • Helping customers overcome their concerns
  • Appealing to consumers sense of self
  • Helping consumers be effective shoppers
  • Helping customers manage their social status
3. Understanding Purchasing Behavior
  • How consumers buy
  • How organizations buy
  • What happens after the purchase
Conclusion
  • Applying consumer behavior to marketing tactics
  • Treating customers right

Taught by

Drew Boyd

Reviews

4.6 rating at LinkedIn Learning based on 278 ratings

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