Develop a Service Orientation

Introduction

• Service orientation matters

1. What Is a Service Orientation?

• Definition of a service orientation
• When and why to invest in a service orientation
• Recognizing a product or cash flow orientation
• What it means for product, sales, and support
• The metrics of service
• NPS and the most important question

2. Successful Service Orientation

• Service legends
• How to hire service-oriented employees
• Find a service-oriented company to work for
• Change the company culture toward service
• Make the case for a service orientation
• Tips to establish a service orientation from the start

3. Types of Service Orientation Selling

• Service in non-luxury brands
• Sell the software as a service (SaaS)
• Service orientation when selling just services
• Service orientation when still selling stuff

4. Challenges of Service Orientation

• Risks of moving to a service orientation
• Stay service focused through a crisis
• When meeting needs means missing revenue goals

Conclusion

• Taking action toward a service orientation