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A great band deserves a great logo. Learn how to take a client brief and turn rough ideas into a polished logo design.
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Overview
Syllabus
Introduction
- Welcome
- What you should know before watching this course
- Using the exercise files
- Kicking off the project with the client's brief
- Defining the logo-design process
- Establishing a workflow
- Exploring type casing and weight
- Exploring letterspacing and alignment
- Evaluating typefaces
- Combining the words
- Adding an enclosing shape
- Adding lines
- Combining type and symbols
- Forming logo idea 1: Mysterious Figure
- Forming logo idea 2: Lost Highway
- Adding perspective and texture to logo idea 2
- Forming logo idea 3: NxNW
- Presenting the logo ideas
- Choosing colors for the logo
- Evolving the logo idea
- Fine-tuning the logo design
- Preparing variations of the logo design
- Formatting the logo for different uses
- Saving separate versions of the logo
- Creating a web-optimized logo
- Next steps
Taught by
Nigel French
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