Please be advised that LinkedIn Learning will retire this learning path on October 1, 2026. In order to receive a certificate of completion, you must complete all courses in the path before that date.

Learn the skills behind creating logos that reflect a brand's identity. Explore the foundations of logo design, see how to apply them in Adobe Illustrator, then get inspired by the work of leading designers.

Explore the components of a successful logo.
Create logos in Adobe Illustrator.
Discover trends in logo design.

Syllabus

Courses under this program:
Course 1: Learning Logo Design
-Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.

Course 2: The Science of Logo Design
-Learn about scientifically-based design principles that designers can leverage to create stronger logos.

Course 3: Logo Design: Techniques
-Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.

Course 4: Logo Design: Type Treatments
-This course walks you through how to design logo type and provides assets for you to follow along.

Course 5: Graphic Design: Logo Design Tips and Tricks
-Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.

Course 6: Logo Trend Report 2022-2023
-Learn where the logo design industry is headed with the resources and guidance you need to evolve relevant solutions.

Course 7: Aaron Draplin Takes On a Logo Design Challenge
-Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.

Course 8: Creative Inspirations: Doyald Young, Logotype Designer
-Enjoy a window into the life of Doyald Young, legendary typographer, logotype designer, author, and teacher.

Courses

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Embrace the power of the universal language: color. Learn how to use the 2025 Pantone color of the year—Mocha Mousse—and other color trends in your designs.
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Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
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Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.
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Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
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Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.
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Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.
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This course walks you through how to design logo type and provides assets for you to follow along.
0 reviews

View details

Learn where the logo design industry is headed with the resources and guidance you need to evolve relevant solutions.