Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Learning Logo Design

via LinkedIn Learning

Go to class Write review
GetSmarter Ad

AI Adoption - Drive Business Value and Organizational Impact

Learn More → Coursera Ad

Coursera Plus Annual Nearly 45% Off

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.

Syllabus

Introduction
  • Welcome to Learning Logo Design
  • What is branding?
1. The Client
  • Establishing scope of work
  • Quoting a project
2. Discovery
  • Using a creative brief
  • Defining a client's expectations
  • Using mood boards
3. Strategy
  • Brand DNA
  • Slow boiling ideas
  • Deductive ideation
4. Creative Work
  • Picking an appropriate style
  • Thumbnail drawing
  • Refined drawing
  • Craftsmanship methods
  • Holistic creative process
  • Art directing yourself
  • Creating customized logotypes
  • Texturizing a logotype
  • Presenting design directions
  • Writing design rationales
  • Handling client feedback
  • Setting up final deliverables
5. Brand Support
  • Creating a brand standards style guide
  • Brand awareness and usage
  • Design reality
6. Logo Design Challenge
  • Logo design challenge
Conclusion
  • Goodbye

Taught by

Von Glitschka

Reviews

4.8 rating at LinkedIn Learning based on 483 ratings

Start your review of Learning Logo Design

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.