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LinkedIn Learning

Learning Logo Design

via LinkedIn Learning

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Overview

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Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity.

Syllabus

Introduction
  • Welcome to Learning Logo Design
  • What is branding?
1. The Client
  • Establishing scope of work
  • Quoting a project
2. Discovery
  • Using a creative brief
  • Defining a client's expectations
  • Using mood boards
3. Strategy
  • Brand DNA
  • Slow boiling ideas
  • Deductive ideation
4. Creative Work
  • Picking an appropriate style
  • Thumbnail drawing
  • Refined drawing
  • Craftsmanship methods
  • Holistic creative process
  • Art directing yourself
  • Creating customized logotypes
  • Texturizing a logotype
  • Presenting design directions
  • Writing design rationales
  • Handling client feedback
  • Setting up final deliverables
5. Brand Support
  • Creating a brand standards style guide
  • Brand awareness and usage
  • Design reality
6. Logo Design Challenge
  • Logo design challenge
Conclusion
  • Goodbye

Taught by

Von Glitschka

Reviews

4.9 rating at LinkedIn Learning based on 535 ratings

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