Logo Design: Type Treatments

Introduction

• Type techniques for aspiring and professional logo designers
• Watch me first: Who is this course for?

1. Gradients and Transparency

• Gradient basics
• Rich color gradients
• Metallic gradients
• Gradient mesh
• Gradients and opacity
• Freeform gradients
• Texture gradients
• Gradient dimension
• Stepped complementary colors
• Segmented color
• Tints and shades

2. Blend Modes

• Creating blending effects with darkening blend modes
• Creating blending effects with lightening blend modes
• Creating blending effects with contrast blend modes
• Eploring negative space with the Difference blend mode

3. Lines, Dots, and Patterns

• Overlapping lines
• Blended lines around a spine
• Halftone dots
• Dot matrix
• Offset path
• Pattern
• Using symbols as patterns
• Varying stroke weight

4. Shadows and Outlines

• Shadow basics
• Shadow only
• Extruded shadow
• Hatched shadow
• Casting a different shadow
• Ground shadow
• Offset outlines
• Adding multiple strokes to type

5. Dimensional Type

• Extruded type
• Bevelled type
• Interlocking shapes
• Intertwined shapes
• Type on a cube
• Peeling type
• Type in perspective
• Type around a sphere
• Wireframe type
• Dimensional type using the Shape Builder
• Mapping a symbol to type
• Overlapping type

6. Type with Something Added

• Stylistic alternates
• Create a ligature
• Add a swash
• Frankenstein font
• Roughened type
• Rounded type
• Sheared type
• Combine letter and shape
• Half and half shading
• Art deco styling
• Filled counters
• Inline shape with Blend
• Inline shape with Offset Path
• Repetition

7. Type with Something Taken Away

• Counters only
• Negative space
• Negative space with conjoined letters
• Sliced
• Missing parts
• Stencil type
• Stylized letter

8. Print and Natural Media Effects

• Misregistered type
• Glitch
• Glitch
• Overprint
• Chalk type
• Scribble
• Hand-drawn type
• Spatter brush
• Texture and blend mode
• Texture and clipping mask
• Texture and opacity mask
• Texture and image trace
• Photographic type

9. Warped Type

• Simple type warp effects
• Type and envelope distortion
• Make with mesh type
• Puzzle type
• Goodbye