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LinkedIn Learning

Brand Design Foundations

via LinkedIn Learning

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Overview

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Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.

Syllabus

Introduction
  • Introduction to branding
1. History
  • The origin of branding
  • Branding before 1950
  • Branding 1950 to today
2. Definitions
  • What is a brand?
  • What makes a brand?
  • Why bother?
  • The designer's role
  • The elements of branding
3. Strategy 101
  • What to know
  • Research
  • Interviews
  • Problem-solving, part 1
  • Problem-solving, part 2
  • Presentation
4. Parts
  • Identity systems
  • The rules of logo design, part 1
  • The rules of logo design, part 2
  • Monogram
  • Wordmark
  • Icons
  • Logo
  • Flexible identities
5. Process
  • Making a wordmark
  • Designing a monogram
  • Creating an icon
  • Combining wordmarks, monograms, and icons
6. Visual System
  • The color palette
  • Making a color palette
  • Typography
  • Images
  • Patterns
  • Presentation
  • Presenting tips
7. Handoff
  • The standards manual, part 1
  • The standards manual, part 2
  • Brand vision book
  • File handoff
Conclusion
  • Next steps

Taught by

Sean Adams

Reviews

4.8 rating at LinkedIn Learning based on 254 ratings

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