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LinkedIn Learning

Creating an Online Video Ad: 2 Editing, Uploading, and Marketing

via LinkedIn Learning

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Overview

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Create online video ads for social media platforms like Facebook and Instagram. Part two of our training covers editing, uploading, and marketing your videos.

Syllabus

Introduction
  • Online video ad post-production wrap up
1. Edit Your Online Ad
  • Fundamentals of video editing
  • Watch your video and take notes
  • Import video clips
  • Organize files
  • Assemble a rough edit: Dialogue
  • Assemble a rough edit: B-roll
  • Trim clips and fine-tune
  • Work with audio: Deal with bad audio
  • Work with audio: Monitor levels
  • Export a review copy and get feedback
2. Add FX and Graphics
  • Transitions
  • Incorporate effects
  • Titles
  • Adjust color
3. Upload and Market
  • Export and upload your video
  • Captions
  • Clickable overlay graphics
  • Review your video ad's objectives
  • Marketing strategies: Part 1
  • Marketing strategies: Part 2
  • Measure your video's success
  • Learn from your ad's strengths and weaknesses
Conclusion
  • Next steps

Taught by

Nick Harauz

Reviews

4.4 rating at LinkedIn Learning based on 10 ratings

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