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LinkedIn Learning

Creating a PSA Commercial

via LinkedIn Learning

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Overview

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Peek behind the scenes at the production of a real-world TV commercial. Learn what it takes to plan, shoot, and edit a public service announcement for broadcast and the web.

Syllabus

Introduction
  • Welcome
  • What you should know before watching this course
  • Using the exercise files
1. Meet the Project and Team
  • The creative brief
  • Meet the crew
  • Scope of work
2. Pre-Production
  • The kickoff session
  • Writing the treatments
  • Writing the script
  • Building a two column script
  • Casting actors
  • Running a casting session
  • Scouting for locations
  • Building a shooting schedule
  • Creating the budget
  • Bundling paperwork for client and crew
3. Production
  • Essential equipment
  • Ordering the scenes for shooting
  • Shooting the living room scene
  • Shooting the hallway scene
  • Shooting the child's bedroom
  • Shooting the parents' bedroom
  • Shooting the exterior scene
  • Shooting the night kitchen scene
  • Shooting the day kitchen scene
  • Strategies for load out
4. Post-Production
  • Organizing the footage for edit
  • Selectively retiming footage
  • Color grading day for night
  • Color grading for mood
  • Fixing a bad reflection
  • Compression for delivery
Conclusion
  • Summary

Taught by

Richard Harrington

Reviews

4.3 rating at LinkedIn Learning based on 16 ratings

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