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LinkedIn Learning

Content Marketing: Podcasting for Business

via LinkedIn Learning

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Overview

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Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.

Syllabus

Introduction
  • Welcome
  • What makes a podcast great?
1. Getting Started
  • Tailoring your podcast to customers' needs
  • Assessing your podcasting resources and budget
  • Selecting your podcast theme, format, and host
  • Building a podcasting team
2. Setting Up Your Podcast
  • Choosing the right equipment for your podcast
  • Podcast editing, production, hosting, and publication
  • Creating your podcast content calendar
3. Recording and Production
  • Podcast guest research and prep
  • Recording and producing the pilot
4. Marketing Your Podcast
  • Promoting your podcast
  • Measuring success
Conclusion
  • Next steps

Taught by

Martin Waxman

Reviews

4.7 rating at LinkedIn Learning based on 181 ratings

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