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LinkedIn Learning

Choosing an Ecommerce Platform for Developers

via LinkedIn Learning

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Overview

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Learn how to choose an ecommerce platform that's right for your business. Review the features and advantages of Shopify, WooCommerce, BigCommerce, Magento, and more.

Syllabus

Introduction
  • Let's learn about ecommerce
  • What you should know
1. Getting Started
  • There are no perfect platforms
  • Focus on your strengths
  • Get buy-in from the whole team
  • Calculating costs
  • Usability is key
  • Mitigate switching costs
2. Hosted vs. Self-Hosted
  • Hosted vs. self-hosted
  • Scalability
  • BigCommerce
3. Comprehensive vs. Distinct Services
  • Comprehensive vs. distinct services
  • Gumroad
  • WooCommerce
4. Customizable vs. Easy to Configure
  • Customizable vs. easy to configure
  • Shopify
  • Magento
5. Products
  • Product types
  • Digital products
  • Subscriptions
  • Memberships
6. Payment
  • Security
7. Collect Taxes
  • Sales tax primer
  • Tax automation
8. Shipping
  • How to ship your products
9. Reporting and Marketing
  • What you need to track
  • Search engine optimization (SEO) and content marketing
Conclusion
  • Next steps

Taught by

Patrick Rauland

Reviews

4.7 rating at LinkedIn Learning based on 137 ratings

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