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LinkedIn Learning

Branding Strategy: Define Your Creative Edge

via LinkedIn Learning

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Overview

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Get strategies for confidently promoting your work as a designer or illustrator, developing a consistent brand, and landing your dream clients.

Syllabus

Introduction
  • Define your creative edge
  • What to expect
  • The design journey
1. Start
  • Eliminate doubt
  • Plan before you start
  • Clarity in what you do
  • Define your why
  • Determine your ideal client
  • Use empathy relation
  • Leverage your uniqueness
  • Gather inspiration
2. Build
  • Develop your brand
  • The power of storytelling
  • Market your work
  • Your website
  • To blog or not to blog?
  • Build an email list
  • Leverage social media
  • Focus on the right platform
  • Plan your content
3. Grow
  • Build a community, not followers
  • Network, network, network
  • Nurture your clients
  • Ask for feedback
  • Review and adapt
  • 90-day plan of action
  • Hire help
Conclusion
  • Final thoughts

Taught by

Nicte Cuevas

Reviews

4.7 rating at LinkedIn Learning based on 125 ratings

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