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LinkedIn Learning

Brand Redesign: Small Business

via LinkedIn Learning

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Overview

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Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.

Syllabus

Introduction
  • Welcome
1. Brand Research
  • Auditing the current identity
  • Mapping out client goals
  • Developing the new identity
2. Brand Creation
  • Brand logo creative process
  • Presenting the new brand logo designs
  • Incorporating feedback and revisions
  • Final brand assets
3. Brand Strategy
  • Branding uniforms and vehicles
  • Marketing and promotion
  • Brand photo library
  • Advertising
Conclusion
  • Redesign results and conclusion

Taught by

Von Glitschka

Reviews

4.7 rating at LinkedIn Learning based on 49 ratings

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