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Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Overview

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Learn how to steer your organization away from fierce competition and toward a new, less crowded market. In this audiobook summary, get tips for navigating to new opportunities.

Syllabus

Introduction
  • Venture out
1. Blue Ocean Shift: Beyond Competing
  • Transcend competition
  • Specific ways new markets are created
  • Four traits of a blue ocean strategist
  • Human element
  • Assess your situation
  • Plot your competitive value
  • Chart customer experience
  • Uncover vast opportunities
  • Develop your blue ocean option
  • Select your best blue ocean option
Conclusion
  • Final summary

Taught by

Blinkist

Reviews

4.6 rating at LinkedIn Learning based on 86 ratings

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