Develop Your Social Media Advertising Skills

Social media is a critical channel for engaging with existing and prospective customers. As a result, social media advertising professionals play a central role in the marketing department. Gain the skills you need to develop your expertise in this dynamic field.

Explore core concepts in modern social media advertising.
Identify the best social media platform for your strategy.
Learn how to approach advertising on social media platforms.

Syllabus

Courses under this program:
Course 1: Advertising Foundations
-Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

Course 2: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
-Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Course 3: Lead Generation: Multichannel PPC Strategy
-Learn how to design, execute, and measure an effective multi-channel PPC strategy for lead generation.

Course 4: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 5: Advertising on LinkedIn
-Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you.

Course 6: Advertising on Instagram
-Learn the fundamentals of advertising on Instagram with Meta Ads Manager in this course suited for all professionals, including small business.

Course 7: Advertising on TikTok
-Learn how to set-up, run, and analyze advertising campaigns on TikTok.

Course 8: Advertising on YouTube
-A comprehensive course on how to leverage YouTube to reach your market through effective advertising.