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An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business

via LinkedIn Learning

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Steve Rennie explains how to approach the music biz with the mindset of an entrepreneur and look at a career in music as a business.

Syllabus

1. Treating Your Career as a Business
  • Career vs. hobby
  • Start-up companies
  • Elements of a successful business
  • Products
  • How do you know if your product is great?
  • Distribution
  • Marketing and promotion
  • Management team
  • Financing
  • Life cycle of business overview
  • Start-up and introduction phase
  • Growth phase
  • Maturity phase
  • Recession and decline
  • Band agreement intro
  • Splits of income
  • Decision-making process
  • Name and likeness
  • Break-ups

Taught by

Steve Rennie

Reviews

4.9 rating at LinkedIn Learning based on 34 ratings

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