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Great Learning

Lead Generation & Conversions in Digital Marketing

via Great Learning

Overview

The Lead Generation online course equips you with the essential skills to drive successful campaigns. You’ll learn to use key digital marketing tools, implement organic and inorganic strategies, and measure campaign success. The course covers content marketing, affiliate marketing, email marketing, and mobile marketing. By the end, you'll be able to create and execute strategies that boost visibility, engagement, and conversions.The guided projects will allow you to apply these skills in real-world scenarios, such as increasing app visibility and driving affiliate marketing for sustainable brands. You’ll develop strategies in content creation, email campaigns, and mobile marketing, learning how to enhance user engagement and improve brand performance. By the end of the course, you’ll be ready to lead impactful digital marketing initiatives that deliver measurable results.

Syllabus

  • Digital Marketing Tools and Techniques
    • In this module, you'll explore essential digital tools and techniques, including digital marketing tools, organic and inorganic marketing strategies and methods for measuring success in digital marketing.
  • Content Marketing
    • In this module, you’ll discover core content marketing principles, craft a unique brand voice, develop a solid strategy and leverage AI tools for enhanced content creation and distribution.
  • Affiliate Marketing
    • In this module, you'll gain a comprehensive understanding of affiliate marketing, exploring its strategic elements, managing partnerships and evaluating outcomes.
  • Email Marketing
    • In this module, you’ll learn to create impactful email marketing campaigns using key elements, strategic approaches, and effective tools, including Mailchimp, segmentation, automation and A/B testing techniques.
  • Mobile Marketing
    • In this module, you’ll explore mobile marketing strategies, comparing them with desktop, and learn about voice-based marketing, SMS and WhatsApp marketing, mobile-responsive websites, app development and growth hacking tactics.

Taught by

Dr. Pavankumar Gurazada

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