Brand Management

Overview

This free Brand Management course will begin with defining what Brand Management is and why one needs to build a brand. The course discusses various Brand Management types, Brand Elements that exist in today's time. The course discusses the different strategies to carry forward efficient brand management as you move forward. Before wrapping up this free course, you will understand the difference between Marketing and Brand Marketing and also understand the difference between a product and a brand. In the final leg of this course, you will be knowledgeable about the role of a Brand Manager. After the course, you have a proper understanding of brand management and how companies add value to their brand. Looking to build the key management skills to drive business excellence? Enroll in our MBA Courses to have a vast understanding of the market and eventually build a career in it.

Syllabus

Introduction to Brand Management

In this module, we’ll understand the structure of this course. We will be discussing what is a brand and what all things can be branded.

What is Brand Management?

Learn what Brand management and get an in-depth understanding of it with relevant real-time examples

Why is Brand Management important?

We will be understanding the importance of brand management and how it affects the business in different ways through their shopping behavior, buying habits or emotional connection, etc.

Types of Brand Management

In this module, we will be learning the different types of brands and their ways of brand management by understanding on what grounds the brand's vision and mission are aligned.

Brand Elements

In this module, we will be discussing the most important part of brand management which is the pillars that hold up the brand. We will be discussing the importance of each brand element.

Different Brand Strategies

In this module, we will be learning 5 brand strategies and how each of them can be used to enter the competitive market.

Difference between Marketing and Brand Management

In this module, we will be busting out the difference between marketing and brand management. There has always been an ambiguity between these two terms and we would be clarifying the same.

What is the difference between a Product and a Brand?

In this module, we will be discussing another difference that is between a product and a brand with actual examples to clear out the confusion among the same.

Role of a Brand Manager

In this module, we will understand the roles and responsibilities of brand managers and you will get a better idea of what is to be in the shoes of a brand manager.