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Professional Communication: Business Writing and Storytelling

via GetSmarter

Overview

Learn how to craft accurate, engaging and impactful pieces of writing for your business context.

On completion of this course, you’ll walk away with: An understanding of the importance and impact of professionally written content. Practical writing, editing and data-visualisation skills for creating clear and compelling business communications. A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style. The ability to source, structure and convey information in a way that is accurate, engaging and ethical. Unlimited access to the official Economist Education alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Planning for impact
  • Module 2: Crafting your structure
  • Module 3: Choosing words that work
  • Module 4: Writing clear and engaging sentences
  • Module 5: Making data beautiful and compelling
  • Module 6: Editing your work

Taught by

Lane Greene

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