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University of Cape Town

Business Analytics

University of Cape Town via GetSmarter

Overview

Discover how to apply data analysis techniques to derive meaningful insights from number sets and drive business growth.

On completion of this course, you’ll walk away with: The ability to use business intelligence tools like Tableau to effectively communicate and present actionable insights across your organisation. Data analysis and business analytics skills that you can apply to drive decision-making. The expertise to create real business value through data visualisation and storytelling. An understanding of the basics of performing data analysis using Python.* *While you will gain exposure to Python throughout this course, it will not be graded.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Business analytics and data visualisation
  • Module 2: Business intelligence and data storytelling
  • Module 3: Factor analysis
  • Module 4: Cluster analysis
  • Module 5: Multiple regression
  • Module 6: Logistic regression
  • Module 7: Classification trees
  • Module 8: Business analysis and the future of data analytics

Taught by

Dr Åžebnem Er and Gwamaka Mwalemba

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