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Google

Build Customer Loyalty

Google via Coursera

Overview

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In this course, you will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll explore techniques for retaining customers, such as offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups. You’ll also find out how to measure customer satisfaction. By the end of this course, you will be able to: - Identify common strategies for building customer loyalty in e-commerce - Understand how to measure customer satisfaction through surveys - Use client relationship skills to communicate with customers

Syllabus

  • Customer loyalty and rewards
    • You will learn about the importance of loyalty in e-commerce and explore strategies such as rewards programs and dynamic remarketing.
  • Develop client relationship management skills
    • You will explore how to build strong customer relationships. You'll learn how to implement post-purchase follow-ups and measure customer satisfaction.
  • Review: Develop customer loyalty online
    • You will review everything you’ve learned and take the final assessment.

Taught by

Google Career Certificates

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