Discover how to build customer loyalty in e-commerce and develop strong client relationships through effective strategies and practical tools. This course demonstrates your ability to deliver a successful e-commerce strategy, enhancing your professional development skills. This is the seventh course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.

Syllabus

Introduction to satisfaction guaranteed: develop customer loyalty online

Introduction to Course 7
Course 7 overview
Welcome to module 1
Introduction to customer loyalty
Rewards programs
Dynamic remarketing
Case study: How Wayfair uses email marketing for personalization
Practice Quiz: Test your knowledge: Loyalty, remarketing, and rewards
Post-purchase follow-up methods
Survey customers and ask effective questions
Practice Quiz: Activity: Write a customer satisfaction survey
Activity Exemplar: Write a customer satisfaction survey
How to provide excellent customer service
Measure customer satisfaction
Wrap-up
Glossary terms from module 1
Graded Quiz: Module 1 challenge

Analyze trends for an online store

Welcome to module 2
Analyze data to measure e-commerce success
William - The power of data
Shopify analytics and reports
How to use Shopify analytics
Analytics tools used in e-commerce
Practice Quiz: Test your knowledge: E-commerce analytics tools
Monitor growth and revenue for an e-commerce store
Key metrics for monitoring an e-commerce store's performance
Practice Quiz: Activity: Analyze an e-commerce store's performance
Practice Quiz: Test your knowledge: Monitor an e-commerce store's performance
Use data to improve the performance of an e-commerce store
Conversion rate optimization
Case Study: The importance of ROI and CPC for a small business
Understand visitor behavior with heat maps
Practice Quiz: Activity: Use heat map data to optimize a landing page
Activity Exemplar: Use heat map data to optimize a landing page
Practice Quiz: Test your knowledge: Data analysis
Evaluate product performance
Key metrics for product performance
Practice Quiz: Activity: Analyze product performance for an e-commerce store
Optimize product offerings based on data
Practice Quiz: Activity: Suggest a new product category based on search data
Activity Exemplar: Suggest a new product category based on search data
Wrap-up
Glossary terms from module 2
Graded Quiz: Module 2 challenge

Apply your skills

Welcome to module 3
Project introduction
End of course project overview
Practice Quiz: Activity: Create an internal marketing proposal
Activity Exemplar: Create an internal marketing proposal
Practice Quiz: Activity: Adjust your campaign keywords
Activity Exemplar: Adjust your campaign keywords
Case study: How ShearShare recovered from unsuccessful ads
Practice Quiz: Activity: Create a marketing report presentation
Activity Exemplar: Create a marketing report presentation
Resources for the workplace
Tips to prepare a portfolio for job applications
Create a professional portfolio using Google Sites
Finding your path and perfect role
Add relevant skills to your resume
Course 7 glossary
Graded Quiz: Module 3 challenge

Certificate review

Introduction to AI in digital marketing and e-commerce
Justine: Driving impact with AI in the workplace
Use generative AI to work smarter and faster
Boost your digital marketing skills with AI
Use AI to help you understand your audience
Kickstart your marketing strategy ideas with AI
Use AI to compare two campaign proposals
Improve your email marketing with AI
Brainstorm website copy ideas with AI
Practice Quiz: Activity: Use generative AI to maximize the impact of your email marketing
Key takeaways from AI for Digital Marketing and E-commerce
Introducing Google AI Essentials
Take the next step with Google AI Essentials
Congratulations on completing the Digital Marketing & E-commerce certificate program!
Showcase your work
Claim your certificate badge
Resources for Google Digital Marketing & E-commerce Certificate Graduates
Digital Marketing & E-commerce Certificate glossary
Exploring Professional Opportunities
Explore Google Play Academy
Recap of the certificate program
Course 7 resources and citations