Analyzing Job Needs and Creating Job Postings

Overview

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This course is designed to explain best practices for analyzing job needs and begin the job advertisement process. This includes scheduling intake session with the hiring manager, conducting research on employer brand and the market, and developing job postings to attract top talent. • Explain best practices used to effectively lead an intake session with a hiring manager. • Evaluate the current recruitment market and industry trends. • Create a compelling job posting.

Syllabus

Needs Analysis and Intake Session

This module focuses on mastering the critical intake session—your opportunity to transform basic job requisitions into strategic recruiting partnerships. You'll learn to elevate your approach from transactional to consultative, develop a comprehensive preparation strategy for gathering essential information, conduct effective questioning that reveals deeper hiring needs, and leverage specialized tools and resources that enhance your intake outcomes.

Employer Brand and Market Research

Develop strategic market intelligence skills in this module centered on competitive positioning and employer branding. You'll analyze organizational branding elements across digital platforms, discover how to leverage employer brand assets to create compelling job postings, and explore research methodologies that reveal industry trends and market insights to inform your recruitment strategy.

Job Postings

This practical module teaches you to craft job postings that attract ideal candidates. You'll understand the crucial distinctions between internal job descriptions and marketing-focused job postings, identify the essential components that make postings effective and discoverable, and navigate the evolving landscape of pay transparency requirements that impact how positions are advertised.