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University of California, San Diego

Communicating with the Public

University of California, San Diego via Coursera

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Overview

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Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.

Syllabus

  • Communicating with the Public: Overview
  • Part 1: Introduction to The Big Idea
  • Part 2: The Audience & You
  • Part 3: Defining Your Goal & Finding Common Ground
  • Part 4: Supporting Content for Your Big Idea
  • Part 5: Preparing for a Media Interview with Marcy McGinnis
  • Part 6: Marcy's Presentation Tips
  • Part 7: The Media Interview: Vision of Good (and Bad)
  • Part 8: Introduction to What's the Story?
  • Part 9: Story Fundamentals
  • Part 10: The Story Structure
  • Part 11: The Story of Penicillin
  • Part 12: Using the What's the Story Form
  • Part 13: Summary—Tying it All Together

Taught by

Timothy Goldman, MA, Valeri Lantz-Gefroh, MFA, Evonne Kaplan-Liss, MD MPH and Marcy McGinnis

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4.6 rating at Coursera based on 23 ratings

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