Business and Productivity Tools

via Coursera Specialization

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 10 hours a week
Sessions

Self-Paced
Level

Beginner

Found in

Overview

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This Specialization is intended for business professionals and small business owners seeking to build practical fluency with the tools that run day-to-day operations. Through four courses, you'll cover setting up and reading Google Analytics reports, working efficiently across Microsoft 365 apps like Outlook, OneDrive, Word, Excel, and PowerPoint, organizing projects and tasks in Trello, and managing core bookkeeping tasks in QuickBooks Online. By the end, you'll be equipped to track website performance, collaborate more efficiently, stay organized, and manage the financial health of a small business with confidence.

Syllabus

Course 1: Google Analytics Essentials
Course 2: Microsoft 365: Tips and Tricks to Help You Work Efficiently
Course 3: A Beginner's Guide to Getting Started with Trello
Course 4: QuickBooks Online: Getting Up and Running with QuickBooks

Courses

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By the end of this course, you'll be able to build Trello boards from scratch, structure them with lists and cards, and supercharge those cards with members, labels, due dates, checklists, and attachments, then filter, configure, and extend your boards to fit exactly how you work. If your ideas, tasks, and reminders live in a chaotic mix of sticky notes, notepads, and your own overworked memory, this course hands you a calmer system. You'll turn that mental clutter into an organized digital whiteboard you can reach from anywhere, so the right information shows up at the right time instead of slipping through the cracks. Along the way you'll collaborate cleanly with teammates, automate away busywork with Power-Ups, and choose the Trello plan that actually fits your needs and budget. What makes this course different is its guide: it's taught by a longtime Trello expert and community leader who has spent over a decade using Trello in real professional and personal life. You'll get practical, been-there advice, not just feature tours, and you'll finish ready to organize anything.
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By the end of this course, you'll be able to set up Google Analytics correctly, connect it to your website, and read the reports that reveal exactly who your audience is and how they behave online. You'll interpret metrics and dimensions, track meaningful conversions and events, follow the paths users take through your site, and use audience and acquisition data to make smarter marketing decisions. Analytics can feel overwhelming: endless numbers, unclear priorities, and channels pulling in every direction. This course cuts through that noise, taught by a marketing educator and Global Social Media Marketing founder who turns data analysis from a source of frustration into a practical, repeatable skill you can apply immediately, whatever your starting level. What makes it different is its focus on decisions, not just dashboards: every lesson connects a feature to a real business question, from "which ad is actually working?" to "where are customers dropping off?" If you run a website or app and want to grow with confidence, this course gives you the clarity to recognize what your data is telling you and act on it.
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By the end of this course, you'll be able to take control of your inbox and calendar in Outlook, store and collaborate on files in OneDrive, create polished and accessible documents in Word, analyze data with Excel functions, and design and deliver professional presentations in PowerPoint. In short, you'll turn Microsoft 365 from a set of apps you tolerate into a toolkit that quietly saves you time every single day. What makes this course different is its focus on practical, high-impact tips rather than exhaustive feature lists. Each lesson is built around real workflows: organizing email with rules and categories, scheduling meetings straight from a message, recovering files with version history, tightening your writing with the Editor, filling data in a single drag, and letting Designer make your slides shine. You'll come away with habits you can apply immediately, whether you're new to Microsoft 365 or a longtime user looking to work smarter. If you've ever felt you're only using a fraction of what these tools offer, this course is your shortcut to the rest.
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By the end of this course, you'll be able to record your business's income and expenses with confidence, produce reports that show whether you're truly profitable, and keep your books accurate and tax-ready all year long. You'll set up and organize your chart of accounts, choose the QuickBooks Online plan that fits your business, create invoices, sales receipts, deposits, expenses, and bills, connect your bank for automatic transaction feeds, and reconcile your accounts so nothing slips through the cracks. What makes this course different is its focus. Instead of drowning you in every feature QuickBooks offers, it distills the software down to the handful of tasks that actually matter for a small business, taught by a longtime QuickBooks ProAdvisor who trains business owners for a living. Whether you're doing your own books for the first time or finally want to understand the numbers behind your business, you'll gain practical, do-it-today skills, plus the reassurance that comes from knowing your records are organized, reliable, and working for you. You'll finish ready to run QuickBooks Online as a genuinely useful tool, not an intimidating one.