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Google Analytics Essentials

via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

4 weeks, 1 hour a week
Sessions

Self-Paced
Level

Intermediate
Subtitles

English

Found in

Part of

Business and Productivity Tools

Overview

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By the end of this course, you'll be able to set up Google Analytics correctly, connect it to your website, and read the reports that reveal exactly who your audience is and how they behave online. You'll interpret metrics and dimensions, track meaningful conversions and events, follow the paths users take through your site, and use audience and acquisition data to make smarter marketing decisions. Analytics can feel overwhelming: endless numbers, unclear priorities, and channels pulling in every direction. This course cuts through that noise, taught by a marketing educator and Global Social Media Marketing founder who turns data analysis from a source of frustration into a practical, repeatable skill you can apply immediately, whatever your starting level. What makes it different is its focus on decisions, not just dashboards: every lesson connects a feature to a real business question, from "which ad is actually working?" to "where are customers dropping off?" If you run a website or app and want to grow with confidence, this course gives you the clarity to recognize what your data is telling you and act on it.

Syllabus

Getting Started with Google Analytics
- Great data starts with a solid setup, and getting Google Analytics configured correctly is what makes every report you'll ever run trustworthy. In this module, you'll set up your account and property, connect your site with the global site tag, manage user access, and verify your tracking so your data starts flowing accurately from day one.
Utilizing Reports
- Google Analytics collects a mountain of data, but it only pays off when you know which reports to open and what they're telling you. In this module, you'll interpret the core reports that reveal how users find your site, move through it, and come back, so you can turn raw numbers into confident decisions.
Conversions and Events
- Page views alone won't tell you whether your site is actually working, but the specific actions people take will. In this module, you'll set up events to capture key interactions and build conversion goals so you can measure the outcomes that truly move your business.
Conducting Explorations
- Once your data is flowing, the real advantage comes from digging into how users behave and where they drop off. In this module, you'll apply funnel and goal flow tools alongside calculated metrics so you can pinpoint weak spots and reinvest in what's actually converting.