Overview
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This Specialization teaches you to plan, produce, and deliver AI-powered UGC and short-form video from first prompt to finished campaign. Across four hands-on courses, you will build consistent on-screen personas and scripts, create avatar-led videos and multilingual versions in HeyGen, produce polished voiceovers in ElevenLabs Studio, and write SEO blogs, emails, and social content with AI writing tools. You will also apply FTC disclosure, likeness and voice licensing, and brand-safety practices, then price and scale your services. Designed for creators, marketers, freelancers, and agencies, this program equips you to launch professional, compliant short-form video campaigns faster and at scale.
Syllabus
- Course 1: Introduction to UGC & Short-Form Video Production with AI
- Course 2: HeyGen AI Video Creation: Avatars, Translation & API
- Course 3: AI Voice Generation and Text to Speech with ElevenLabs
- Course 4: AI Writing Tools for Content Marketers
Courses
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By the end of this course, you'll be able to plan, prompt, generate, and deliver professional AI-powered UGC and short-form video content — from a single polished clip to a full 7-day client campaign. You'll set up a complete AI production environment, build a consistent on-screen persona and voice, and master the prompt engineering techniques that control camera movement, tone, and delivery in AI avatar video. You'll also learn to write scroll-stopping scripts and hooks, batch-produce content efficiently, and navigate FTC disclosure rules and likeness/voice licensing so your work stays compliant and protected. What makes this course unique is its end-to-end structure: you won't just learn the tools — you'll run real production workflows for real client scenarios, culminating in a capstone project where you launch a full AI UGC brand campaign. You'll also learn how to price, package, and scale your services into a repeatable business. Whether you're a creator, marketer, or freelancer, you'll leave with a portfolio-ready campaign and a system you can reuse for every client after.
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By the end of this course you'll write blog posts, social media content, and marketing emails with AI — and know how to make all of it sound like you rather than like everyone else. You'll build a complete, SEO-optimized blog post, turn one article into a week of platform-native social content, set up an automated welcome email sequence, create a brand voice guide your AI tools actually follow, and plan a full month of content in a single sitting. No prior AI experience is needed. Every technique is demonstrated on screen in ChatGPT, Claude, and Gemini using their free plans, so you can follow along without spending anything. You'll also learn the parts most AI courses skip: fact-checking AI output before you publish, protecting client data, and removing the telltale patterns that make readers dismiss content as machine-written. You'll leave with more than knowledge. Every prompt you practise with is collected in a downloadable library — fill-in-the-blank templates for planning, drafting, SEO, repurposing, email, and editing — so the workflows you learn here keep working long after the course ends.
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Master ElevenLabs Studio to create polished long-form text-to-speech content for marketing. This practical course guides you from audio planning and script preparation to pacing control, clip editing, multi-speaker production, and final delivery. You will learn how to build audiobook chapters, branded podcasts, product stories, educational narration, and campaign voiceovers with a structured, reviewable workflow. Through hands-on projects, you will organize Studio projects, direct voice performance, compare takes, smooth transitions, maintain speaker continuity, and prepare master files and channel variants. The course also covers transcripts, accessibility, approvals, responsible voice use, and lightweight campaign measurement. It is designed for marketing specialists in content, brand, social, performance, product marketing, creative strategy, communications, and campaign operations. No coding, professional voiceover, or advanced audio-engineering experience is required. By the end, you will have a repeatable ElevenLabs production process and a portfolio-ready long-form audio package that can move from script to polished audiobook, podcast, or marketing voiceover.
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Create and automate professional AI avatar videos with HeyGen for client projects. This hands-on course takes you from a first Studio video to localized delivery, API generation, event-driven pipelines, cost controls, and client operations. Throughout the course, you’ll explore: HeyGen Studio: Select Avatar 3, Avatar 5, or Seedance, write natural scripts, configure voice settings, and export a client-ready video. Video Localization: Translate an existing video, check supported languages, and review audio, timing, pronunciation, and output quality. API Automation: Send HeyGen generation requests, capture job IDs, poll asynchronous statuses, and retrieve completed files. Webhooks and Guardrails: Connect completion events to automated actions, calculate credit use, and apply quotas, retry limits, and alerts. Client Operations: Draft consent terms, price deliverables by length, languages, and turnaround, and separate accounts, assets, and credits. By the end of the course, you’ll be able to produce verified multilingual videos, build repeatable HeyGen API workflows, and operate them with practical safeguards for professional client delivery.
Taught by
Anton Voroniuk