AI Voice Generation and Text to Speech with ElevenLabs

via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

6 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Overview

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Master ElevenLabs Studio to create polished long-form text-to-speech content for marketing. This practical course guides you from audio planning and script preparation to pacing control, clip editing, multi-speaker production, and final delivery. You will learn how to build audiobook chapters, branded podcasts, product stories, educational narration, and campaign voiceovers with a structured, reviewable workflow. Through hands-on projects, you will organize Studio projects, direct voice performance, compare takes, smooth transitions, maintain speaker continuity, and prepare master files and channel variants. The course also covers transcripts, accessibility, approvals, responsible voice use, and lightweight campaign measurement. It is designed for marketing specialists in content, brand, social, performance, product marketing, creative strategy, communications, and campaign operations. No coding, professional voiceover, or advanced audio-engineering experience is required. By the end, you will have a repeatable ElevenLabs production process and a portfolio-ready long-form audio package that can move from script to polished audiobook, podcast, or marketing voiceover.

Syllabus

Long-Form Voice Production with ElevenLabs
- How can I plan long-form voice content that supports a clear marketing goal? In this module, you will learn how to develop professional audio content with ElevenLabs, from defining the audience, listening goal, format, and message structure to planning scripts, segments, voices, and production stages. You will explore long-form voice marketing formats, create natural AI voiceovers, and apply pacing, structure, and voice-direction principles to produce polished content. The practical activities include planning an audio project in ElevenLabs Studio, mapping a marketing narrative into production segments, creating professional voice content, and developing an Audio Blueprint for a complete production. You will also learn how to organize a project for consistency and prepare content for different marketing and communication needs. This module is designed for content marketers, brand managers, copywriters, social and performance specialists, podcast producers, and communications professionals; no audio-engineering or coding background is required. You may use a real marketing project or the supplied fictional brief. You will leave with an audio blueprint, script structure, voiceover plan, and practical experience creating long-form voice content in ElevenLabs Studio. The final activity verifies that you can translate a marketing objective into a clear, structured, and production-ready AI voice project.
How to use ElevenLabs Studio for text to speech and create a controlled first draft
- How can I turn a prepared marketing script into a natural first draft inside ElevenLabs Studio? In this module, you will learn the Studio workspace and build a repeatable text-to-speech workflow for long-form content. The theory covers project setup, script import or entry, voice selection, generation settings, text segmentation, version naming, and listening-based quality control. You will study how punctuation, paragraph length, sentence rhythm, and delivery direction influence the generated performance. The practice focuses on producing short sections of a longer script, comparing alternatives, and documenting the choices that make a draft coherent across an episode, chapter, or voiceover sequence. The methods include a generation log, segment checklist, voice brief, take comparison, and revision loop. This module is designed for marketing specialists who create or supervise content, including content, brand, social, performance, product, and communications teams; no professional voiceover or audio-editing experience is required. Learners should have a short marketing script and access to ElevenLabs Studio, or they can use the supplied sample. You will leave with a controlled first draft, a documented generation workflow, and a list of revisions for pacing, pronunciation, tone, and continuity. The final activity verifies that you can move from script to reviewable Studio draft rather than treating the first generated output as finished content.
How to control pacing and edit clips in ElevenLabs Studio polish long-form flow
- How can I make a long-form AI voice project sound deliberate instead of mechanically generated? In this module, you will master pacing control and clip editing in ElevenLabs Studio. You will learn to diagnose rushed delivery, unnatural pauses, uneven energy, abrupt transitions, and timing that conflicts with the message. The theory introduces pacing as a marketing and storytelling tool, including pause length, emphasis, sentence grouping, section transitions, and the relationship between spoken rhythm and listener attention. You will also learn a clip-editing workflow for regenerating a section, replacing a phrase, comparing takes, and preserving continuity with the surrounding audio. The practice uses product explainers, podcast segments, branded narratives, and call-to-action sequences. The methods include a pacing annotation system, clip-level revision log, transition checklist, and structured listening pass. This module is intended for content marketers, brand teams, podcast producers, creative strategists, and campaign specialists; no advanced audio-editing background is required. You should have a script or sample project that contains at least three connected sections. You will leave with an edited Studio sequence, a pacing map, and a documented set of clip-level decisions. The final activity verifies that you can improve flow and intelligibility while protecting the intended meaning, tone, and continuity of a long-form marketing performance.
How to build multi-speaker projects in ElevenLabs Studio and produce coherent dialogue
- How can I create a believable multi-speaker podcast, interview, dialogue, or branded conversation in ElevenLabs Studio? In this module, you will design a multi-speaker production that remains clear, consistent, and easy to revise. You will learn to assign voices to roles, define speaker identity, maintain turn-taking, control transitions, and protect each character’s tone across a long script. The theory covers dialogue structure, speaker contrast, conversational pacing, interruption risks, scene continuity, pronunciation consistency, and the difference between variety and distraction. You will practice building an episode excerpt, customer-story dialogue, expert interview, or internal communications scenario with at least two speakers. The methods include a speaker map, dialogue formatting conventions, turn-level review, continuity log, and listener-comprehension test. This module is designed for podcast marketers, content teams, brand storytellers, campaign producers, and communications specialists; no acting, mixing, or coding experience is required. Learners should bring a two-speaker script or use the supplied case. You will leave with a multi-speaker Studio project plan, a coherent dialogue excerpt, and a troubleshooting checklist for speaker attribution, pacing, and transitions. The final activity verifies that you can produce a dialogue sequence in which listeners can identify speakers, follow the message, and experience a consistent branded performance.
How to produce audiobooks and podcasts with ElevenLabs Studio and complete long-form episodes
- How can I move from individual generated clips to a polished audiobook chapter or podcast episode? In this module, you will assemble a complete long-form production in ElevenLabs Studio. You will learn to organize chapters or segments, manage recurring voices, maintain pacing and tone, edit clips efficiently, and prepare a project for review and export. The theory explains long-form continuity, chapter architecture, host or narrator identity, transitions, intros and outros, editorial checkpoints, and the production decisions that distinguish a finished episode from a collection of separate takes. You will practice building an audiobook excerpt and a marketing podcast segment, then compare the workflows for narration, dialogue, and branded commentary. The methods include a chapter or episode template, continuity tracker, editorial checklist, asset naming convention, and final-listening protocol. This module is designed for content marketers, podcast teams, brand publishers, education marketers, and communications specialists; no professional studio experience is required. Learners should have a short chapter or episode script and access to ElevenLabs Studio, or they may use the supplied materials. You will leave with a finished long-form segment, an organized project structure, and a repeatable production checklist. The final activity verifies that you can deliver a coherent audiobook or podcast excerpt with controlled pacing, speaker continuity, polished edits, and a clear handoff for approval.
How to deliver ElevenLabs voiceovers for marketing channels and launch a scalable audio package
- How can I turn a polished ElevenLabs project into a reliable marketing asset package that is ready to publish and reuse? In this module, you will complete the end-to-end workflow from final listening through export, documentation, adaptation, and campaign handoff. You will learn to prepare voiceovers for social video, audio ads, landing pages, product demos, webinars, branded podcasts, and accessibility support. The theory covers master files, channel variants, transcripts, captions, metadata, naming conventions, approvals, rights and consent records, and basic quality checks for clarity and consistency. You will practice creating a master-to-variant plan, preparing a transcript and handoff note, documenting voice and script versions, and designing a lightweight campaign test. You will also learn to separate creative quality from performance measurement and to record listener feedback that can improve future production. This module is intended for marketing specialists, campaign managers, content operations teams, brand leads, and communications professionals; no advanced audio-production or analytics background is required. You may use the audiobook, podcast, or voiceover project developed in the course, or use the supplied case. You will leave with a publish-ready audio package, a responsible-use checklist, and a measurement plan. The final activity verifies that you can move an ElevenLabs asset from Studio project to controlled marketing launch.

Taught by

Anton Voroniuk

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