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Coursera

Introduction to UGC & Short-Form Video Production with AI

via Coursera

Overview

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By the end of this course, you'll be able to plan, prompt, generate, and deliver professional AI-powered UGC and short-form video content — from a single polished clip to a full 7-day client campaign. You'll set up a complete AI production environment, build a consistent on-screen persona and voice, and master the prompt engineering techniques that control camera movement, tone, and delivery in AI avatar video. You'll also learn to write scroll-stopping scripts and hooks, batch-produce content efficiently, and navigate FTC disclosure rules and likeness/voice licensing so your work stays compliant and protected. What makes this course unique is its end-to-end structure: you won't just learn the tools — you'll run real production workflows for real client scenarios, culminating in a capstone project where you launch a full AI UGC brand campaign. You'll also learn how to price, package, and scale your services into a repeatable business. Whether you're a creator, marketer, or freelancer, you'll leave with a portfolio-ready campaign and a system you can reuse for every client after.

Syllabus

  • Introduction to AI-Powered UGC and Short-Form Video
    • Master the fundamentals of AI-generated user content, understand the dynamics of short-form video platforms, and establish your foundation as an AI content creator.
  • Tools and Working Environment
    • Set up a complete AI video production environment, establish a consistent persona, and generate your first professional AI UGC clip.
  • Prompt Engineering for AI Video and UGC
    • Master the art and science of prompt engineering to direct AI video generation with precision, consistency, and creative control.
  • Case Part - Real AI UGC Production Workflows
    • Execute complete, real-world AI UGC production workflows across diverse client scenarios and deliver a professional capstone campaign.
  • Ethics, Disclosure, and Scaling Your AI UGC Business
    • Navigate ethical considerations, compliance requirements, and business scaling strategies to build a sustainable, profitable AI UGC production business.
  • Conclusions and Course Wrap-up
    • Consolidate learning, reflect on mastery, and chart your path forward in AI UGC production and content creation.

Taught by

Anton Voroniuk

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