Overview

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This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course explores how Generative AI and prompt engineering transform content creation across various media. Learn to apply AI in design, visuals, written content, and multimedia campaigns using tools like Canva, Adobe Firefly, and Runway ML. Gain strategies to automate workflows and enhance your creative outputs. The journey begins with understanding prompt engineering fundamentals, followed by practical examples on how to craft effective prompts. You'll also learn to work with localization tools, automate workflows, and scale your AI-driven content for broader reach and effectiveness. This course is ideal for professionals in content creation, design, marketing, and anyone looking to integrate AI into their workflows. By the end of the course, you will be able to master prompt engineering for diverse applications, enhance your design workflows with generative AI, automate multimedia campaigns, and tailor content for global audiences.

Syllabus

Introduction to Generative AI

In this module, we will introduce Generative AI and its transformative role in various industries. You will learn how prompt engineering enhances the performance of AI models. This section provides foundational knowledge to understand the importance of AI in content creation and how it is reshaping modern workflows.

Prompt Engineering Fundamentals

In this module, we will dive into the fundamentals of prompt engineering. You will discover various prompting techniques, including the chain-of-thought, persona, and few-shot patterns. These methods will help you optimize AI models for better business outcomes and more effective meetings.

Prompt Patterns for Written & Structured Content

In this module, we will focus on prompt patterns for creating written content. You'll learn how to use various patterns, such as the instruction and iterative refinement patterns, to generate emails and presentations. This section will help you enhance the clarity and impact of your written communications.

Design, Visuals & Campaign Assets

In this module, we will explore the use of AI tools like Canva and Adobe Firefly for generating design concepts and multimedia assets. You will learn how to create engaging content and optimize it for various markets. This section will empower you to produce visually stunning campaigns using AI.

AI Video Creation with Runway ML

In this module, we will cover AI video creation techniques using Runway ML. You will learn how to generate videos, add dynamic effects, and edit video content efficiently. This section focuses on creating professional-quality videos with AI-powered tools for branding and post-production.

Localization & AI Avatars

In this module, we will show you how to use Synthesia to localize and translate videos. You’ll learn how to create AI-driven video content tailored for diverse audiences, making it accessible across different languages and regions.

Automation & Scalable AI Workflows

In this module, we will introduce automated workflows using Make. You will learn how to integrate AI tools like Runway ML to automate tasks, from video creation to content generation. This section will equip you with skills to create scalable workflows, enhancing efficiency and productivity in your campaigns.