Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Cross-Media Content Creation with Multimodal AI

via Coursera

Go to class Write review

Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Unlock All Certificates

Master generative AI for content creation and produce professional images, video, and audio at scale. This hands-on course shows designers, copywriters, video producers, and marketers how to integrate AI tools like ChatGPT, ElevenLabs, Claude, Gemini and others into a real production workflow — no coding required. You'll learn prompt engineering for higher-quality results, plan and execute large-scale AI image generation projects, create complete videos from script to AI voiceover, and maintain brand consistency across dozens of variations. You'll also cover the responsible AI, legal, and ethical considerations every team needs before publishing AI-generated content. What makes this course unique is its cross-media, role-based approach: instead of mastering one tool, you'll build a repeatable system that combines multiple generative AI tools into one efficient content pipeline. By the end, you'll have a complete implementation plan to scale AI content creation in your organization right away.

Syllabus

Integrating AI into Your Creative Workflow

This module focuses on the practical realities of bringing AI into existing creative processes. Learners will explore how different roles (designers, copywriters, video producers, marketers) can leverage AI without replacing human creativity.

Visual Content at Scale: Images, Mockups, and Variations

This module focuses on one of the most immediate applications of AI: generating visual assets at scale. Learners will explore how to produce dozens of variations for A/B testing, create mockups for client presentations, and maintain visual consistency across campaigns.

Video and Audio Production: From Concept to Delivery

This module addresses the most time-consuming and expensive part of content creation: video and audio production. Learners will explore how AI is dramatically reducing production timelines and costs while opening new creative possibilities.

Strategy, Compliance, and Scaling AI Content

This module addresses the business and strategic considerations of deploying AI content at scale. Learners will explore how to build sustainable, compliant, and ethical AI content practices within their organizations.