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Coursera

Generative AI for Creative Professionals: Brief to Delivery

Starweaver via Coursera

Overview

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This course on generative AI for creative professionals is a four hour, intermediate program that teaches you how to bring production discipline to generative AI. Led by producer and creative technologist Nick Harauz, it covers prompt design, storyboarding, and hands on AI video generation, AI image generation, and AI music generation using current tools such as Kling 2.6, Veo 3.1, Nano Banana Pro, ElevenLabs, Suno, and Google Flow. This is not another prompting tutorial. It is a producer's playbook for using generative AI for creative efficiency and making AI a reliable part of your creative toolkit. You will build a repeatable AI-powered creative workflow that runs from brief to research, prompt, generation, iteration, quality control, and delivery, while protecting brand consistency and applying ethical AI practices around licensing, likeness, and client disclosure. Practice is built in through in-video questions, a graded quiz, hands-on labs, role plays, and a course-end project. Designed for creative directors, video producers, and marketing creatives who want to lead content scaling in the age of AI — no coding required.

Syllabus

  • GenAI Foundations for Creatives
    • Foundations of generative‑AI for creative producers. This module demystifies how generative models work, surveys the tool landscape and establishes ethical, brand‑safe practices.
  • AI-Powered Content Creation
    • Focuses on generating visual and audiovisual content using AI tools. Learners create concept art, storyboards and production assets; practice video generation; and generate audio, music and voice.
  • Creative Workflow Integration
    • Teach learners to translate creative intent into AI actionable direction, make producer level judgment calls during iteration and orchestrate multi‑tool workflows to solve creative problems while maintaining quality standards.
  • Scaling Creative Production
    • Learn to scale content production using AI tools, maintain brand consistency across teams and lead AI adoption while tracking future trends.

Taught by

Starweaver and Nicholas Harauz

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