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Introduction
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Classroom Contents
Sharing Your Science with the Media - Effective Communication Strategies for Researchers
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- 1 Introduction
- 2 How do you know if your research is newsworthy
- 3 How do you share your research
- 4 Crafting a message
- 5 What is your message
- 6 What we know
- 7 Context
- 8 Example
- 9 Takehome Message
- 10 Positive Message
- 11 Great Message
- 12 Great Opportunity
- 13 Language
- 14 Relevance
- 15 Social Math
- 16 Metaphors
- 17 Know your audience
- 18 Do they work
- 19 Reporters are calling
- 20 You dont know how to answer it
- 21 You can tell them but
- 22 On the record
- 23 Bad news
- 24 Sometimes journalists get things wrong
- 25 What happens if youre discussing
- 26 Do your homework
- 27 Be prepared
- 28 Being a resource
- 29 Expert on issues
- 30 Longterm relationships
- 31 Relax
- 32 Whats Next
- 33 Resources
- 34 Join the Sharing Science Network
- 35 Get More Information
- 36 Questions
- 37 Curriculum
- 38 Outreach
- 39 Specific News Outlets
- 40 When to Contact PR
- 41 Housekeeping
- 42 Expertise
- 43 Journalists and the public
- 44 Who are the real audiences
- 45 General questions
- 46 Your expertise
- 47 Resources for journalists
- 48 Research institutions
- 49 Blogs
- 50 Reading Ease
- 51 Eliminating Jargon
- 52 How can you tell if a journalist understands what youre saying
- 53 How should you prepare for a radio or TV interview
