Executing on the Channel-Led Marketplace Opportunity for Partners

Executing on the Channel-Led Marketplace Opportunity for Partners

Microsoft Ignite via YouTube Direct link

00:42:18 - Simplified setup for software companies and partners through Microsoft Marketplace

9 of 9

9 of 9

00:42:18 - Simplified setup for software companies and partners through Microsoft Marketplace

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Executing on the Channel-Led Marketplace Opportunity for Partners

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  1. 1 0:00 - Marketplace momentum and unified storefront for Azure and AppSource
  2. 2 00:06:12 - Survey insights: marketplace driving revenue, velocity, and multiplier effect
  3. 3 00:14:01 - Millennials becoming dominant tech buyers—digital-first mindset
  4. 4 00:17:06 - Partner collaboration and orchestration across go-to-market moments
  5. 5 00:18:00 - Partner-funded deals and new marketplace economics for 2030
  6. 6 00:26:45 - Introduction to bringing marketplace strategies to life
  7. 7 00:27:06 - Importance of channel partners in cloud marketplace growth
  8. 8 00:40:07 - Resale-enabled offers introduced in UK, US, and Canada supporting two-tier partner involvement
  9. 9 00:42:18 - Simplified setup for software companies and partners through Microsoft Marketplace

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