Web Analytics Courses and Certifications

Heatmaps and Visual Analytics for Website Optimization

Every day, users visit your website and leave behind clues about where and how they interact. These behavioral signals can reveal what people are trying to do and where friction might be holding them

• Nielsen Norman Group
• 5 hours
• Self-Paced
• Paid Course

Conf42

Front-End Analytics for Smarter Products and Engineering Growth

Discover how to implement frontend analytics to track user behavior, optimize products, and drive engineering growth using tools like Amplitude and React integration techniques.

• YouTube
• 11 minutes
• Self-Paced
• Free Video

Web Conferences Amsterdam

Collecting UX-Impacting Metrics Your Boss Understands

Discover effective strategies for measuring and communicating UX performance metrics in ways that resonate with management and drive meaningful improvements.

• YouTube
• 12 minutes
• Self-Paced
• Free Video

Analíticas y Métricas de Marketing

254 ratings at Coursera

Aprende a medir el comportamiento de usuarios en sitios web y landing pages para vincular la analítica digital con objetivos comerciales y de marca.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

Analíticas en Páginas Web

41 ratings at Coursera

Analiza sitios web y campañas digitales para medir su efectividad y convertir datos de mercadotecnia en estrategias.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Google Analytics for Beginners - Master Google Analytics

18437 ratings at Udemy

Learn Google Analytics - Become an Expert in Web & Marketing Analytics in this Best-Selling Google Analytics Course!

• Udemy
• 2 hours 27 minutes
• Self-Paced
• Paid Course

Ultimate Google Analytics 4 course + 50 practical examples

13004 ratings at Udemy

Google Analytics 4 (GA4) course based on real experience including 50 practical examples + 100 quiz questions

• Udemy
• 5 hours 54 minutes
• Self-Paced
• Paid Course

Google Analytics Bootcamp

20 ratings at CreativeLive

Learn to configure GA4, define metrics and key events, build audiences, and interpret acquisition, behavior, conversion, and retention reports.

• CreativeLive
• Self-Paced
• Paid Course

Marketing Technology Series: TMS Essentials

Discover the role of a Tag Management System (TMS) and how it provides increased digital agility, centralised website governance and marketer control of web data for downstream Martech applications.

• OpenLearning
• Self-Paced
• Paid Course

Career Certificate

Google Analytics

Set up Google Analytics from tracking code to filters, goals, and UTM links, then read audience, acquisition, behavior, and ecommerce reports to guide marketing decisions.

• VDCI
• 12 hours
• Self-Paced
• $650.00

Career Certificate

Google Analytics Bootcamp Online

Configure and interpret Google Analytics 4 to measure traffic, behavior, and conversions, then build dashboards supporting marketing decisions.

• VDCI
• 12 hours
• Self-Paced
• $650.00

UX Research at Scale: Surveys, Analytics, Online Testing

214 ratings at Coursera

Design and run a UX survey while learning web analytics, A/B and multivariate tests, and remote unmoderated studies to gather insights from large user populations.

• Coursera
• 8 weeks, 2 hours a week
• Self-Paced
• Paid Course

Mobile Marketing, Optimization Tactics, and Analytics

56 ratings at Coursera

Build a digital marketing plan: choose a mobile platform, weigh apps against mobile sites, optimize websites with KPIs, and test campaigns using website analytics.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Salesforce

Understand Your Web Users with Google Analytics

Use Google Analytics data to learn about your users, improve your website, and reach your business goals.

• Trailhead
• 2-3 hours
• Self-Paced
• Free Online Course

Customize SAP Business One Web Client with user-defined elements, Microsoft integrations, approval workflows, and analytics views, KPIs, and queries.

• SAP Learning
• 3 hours 8 minutes
• Self-Paced
• Free Online Course